NATORWe lit up audiences across Africa.
For 13 years, Detonator Media helped the world's biggest media brands monetise their audiences, from mobile and console gaming to podcasts, live streaming, music and creators.
Years in digital media sales
Years of combined team experience
Brands and agencies served
Offices in South Africa & Kenya
The detonator behind the brands.
Detonator Media was built as a specialist digital media sales house. From 2013 we represented some of the most exciting platforms in the world in Africa, connecting advertisers with gamers, listeners, streamers and fans at the right time, in the right context and in the right place.
Our team launched and monetised global media brands across radio, out-of-home, magazines, television and digital. That experience let us move early into the categories that came to define how young Africans spend their time: gaming, audio and creators.
Innovation was always the brief. When a new channel showed up, from mobile games to podcasts to Twitch, we were usually the first ones selling it here.
Gaming
Mobile, console and PC. We sold in-game ads, sponsorships and integrations for some of the largest gaming publishers and platforms.
Audio & Podcasting
We were early into streaming audio and podcasts as they boomed, selling host reads, programmatic audio and branded shows.
Live Streaming
We partnered with global leaders in brand-safe video and live streaming, helping brands get video right and show up where communities gathered.
Influencers & Creators
We ran creator campaigns that felt native to the people watching, from talent matching to content and amplification.
Music
Music was the ultimate passion point. We wove streaming platforms and artist moments into broader brand plans.
Sports & Location
We represented market-leading sports platforms and location data that added real-world context for consumers on the move.
Thirteen years of firsts.
We grew up alongside Africa's digital audiences, and sold almost every format they've fallen in love with along the way.
Detonator is founded
Founded in Cape Town to represent global digital and social platforms to African advertisers.
Gaming goes mainstream
Mobile and console gaming became a core vertical, putting brands inside the games people played daily.
Podcasts & streaming
We moved early into streaming audio and podcasting as listening exploded across the continent.
Part of the group
Detonator Media sits within Detonator Management Group, ready for its next chapter.
A selection of platforms the Detonator team represented or launched over the years. Trademarks belong to their respective owners.
Rooted in Africa.
From our offices in Cape Town, Johannesburg and Nairobi, Detonator connected brands with audiences across the continent.
A Detonator Management Group company.
Detonator Media is a wholly owned trading company of Detonator Management Group, alongside sister businesses working across advisory, gaming and collectibles.
Let's talk.
Looking for insight into gaming, audio or media across Africa? Whether you're a brand, an agency or an old friend saying hello, we'd love to hear from you.